Why do I do what I do? That’s an easy one for me!
I love helping businesses grow through hands-on, practical sales. I like the challenge of going out there and creating something from nothing. It keeps me sharp, motivated and creative.
I’ve worked with:
YEP, THAT'S ME
Sales has been a part of my life for as long as I can remember (I’m 47). My family has been in sales since 1918, I’ve learned so much from my grandfather and father, both salesmen. Over the years, I’ve sold a wide range of products to diverse client types and gained experience working for both startups and large corporations.Sales also gave me the opportunity to live abroad for over 12 years in amazing places like China, the USA, and Germany. These experiences shaped my perspective and made me a better salesman.While I’ve learned a lot from working in large corporations, I really enjoy working with smaller, entrepreneurial businesses where I can roll up my sleeves and get results. I believe in action over words, let’s just start, fine tune along the way and get it done!Sales: simple, not easy! Best job in the world!
WHEN
Building something new is exciting, it’s great that you’re considering it! But let’s be honest, it can also feel a bit daunting. Are you ready? Will it work? Can you succeed in a new market? And most importantly, is this a smart investment, or just money down the drain? These are big questions, and you’re not alone in asking them.That’s where I come in. I’ll help you test the waters, open doors, and secure those crucial first wins. While you stay focused on the big picture, I’ll handle the groundwork, setting up key meetings, closing initial deals, and providing insights so you can make smart, informed decisions. And once the foundation is solid, I’ll move on to a new adventure, leaving you ready to take your business to the next level.Like anything in life, progress isn’t always a straight line. Two steps forward, one step back.There will be adjustments along the way, but together, we’ll move forward and enjoy the journey!
HOW
Let’s talk!
People do business with people, so let’s start with a chat. In our first conversation, I want to learn all about you and your business. What’s your goal, and what strategies are you currently using? Tell me about your product, who buys it, why they buy it, how it’s priced, and your margins. I’d also like to understand your competition and the countries or regions you’re considering for expansion. Basically, share anything you think I should know about your business. Of course, I’ll also outline the financial structure of our potential cooperation so you can decide if it’s the right fit for you.
Think it over.
After our conversation, we’ll both take some time to let everything sink in. You’ll reflect on our talk and consider if you can see me working alongside you and your team, and I’ll do the same. I’ll think about whether your product, your vision, and your team spark my sales and creative energy—whether they make me smile and think, "Yes, this is something I like to sell. Love it" Because for me, it’s not just about selling; it’s about believing in what I sell.If we both feel that spark, then great! I’ll put together a tailored Playbook,
Our Playbook
This document outlines how we’ll work together and what we both expect. It includes:
The types of clients you want me to focus on.
The countries/regions where you want me to concentrate my efforts.
An overview of the products and pricing I can work with.
KPI’s such as turnover, margin, and units sold to track and measure our progress.
A clear breakdown of our financial agreement.
WHAT
Once the Playbook and the assignment agreement are signed, we’ll do a kick off meeting with your team and then it’s time to spread our wings and fly. This is where the real adventure begins.
CRM Setup: I’ll set up and manage a Pipedrive CRM to track progress. You’ll have full access to view accounts, correspondence, and all logged activities, calls, emails, proposals, and opportunities.
Create sales marketing material: If needed, we’ll create practical, results-focused sales and marketing materials to win business. I’ve got a trusted network of partners who can help us make it happen.
Prospect Outreach: I’ll reach out to relevant prospects to secure meetings, whether in person, via video, or phone, and work towards getting out those first proposals and securing deals.
Tradeshows: If relevant, we’ll identify and attend key tradeshows to meet potential clients.
Weekly update: We’ll have a weekly catch-up meeting to keep us aligned as we go.
Like most things in life, it’s two steps forward, one step back, but the key is to keep moving forward!
RECOMMENDATIONS
"I worked with Joep for 12 years, and together with Team Basebuilder, we came up with an idea that led to a successful exit. Joep was our go-to sales guy and a real motivator for the team. He wasn’t afraid to get out there, break into new markets, and help us land big retail clients all over Europe. What started with a few clients in the Netherlands grew to 17 countries.Joep always tells it like it is, even if it’s not what you want to hear. But honestly, that’s one of the things I appreciated most about him. We had so many great talks, laughs, and stories along the way. He’s a great guy to have on your team and an even better guy to work with."
Jeroen Ligthart
CEO & Founder Basebuilder
During my time leading CRM for Hunkemöller, Action and Belvilla, we wanted to be able to collect existing and potential new customer data to enhance their customer journey. My teams & I worked with Joep to do this on large scales and pretty quick timelines. He has a solid understanding of the challenges large companies face and what is required to make a campaign a success.Joep is always willing to help and is a pleasure to collaborate with. A genuinely nice guy who delivers, the main reason I worked with him throughout my own career journey. Work with people who make you look good and your team's life easier.
Kirsty Montgomery
Head of CRM
My first meeting with Joep as a client was different,I could feel it right away. Over the years, I’ve met plenty of salespeople, but Joep stood out. He’s a creative, out-of-the-box thinker who even gave me a few great pointers during that first conversation. What started as one deal turned into many more over the years.Joep is always there when you need him, quick to solve issues, and someone I genuinely enjoy working with.
Samuel Libis
COOP Switzerland
We recently started working with Joep to help grow our business in Germany. He’s been activating his network and scouting for new creative opportunities, which has been a huge help. Joep has a knack for connecting the dots, understanding our business, and creating value for everyone involved.So far, we’ve already secured two new partnerships, and with Joep’s creativity and drive, I’m confident there are many more to come.
Esther Hof
Head of partnerships - Kaartje2Go
10 REASONS WHY
Proven expertise: Over 20 years of succesful sales experience in multiple industries with startups and global corporations.
Market Exploration: An effective way to test the market, gather insights, and secure initial wins before committing to full-scale expansion.
Hands-On approach: I don’t just strategize; I roll up my sleeves and get results.
Family Tradition: Sales runs in the family since 1918. I bring deep-rooted knowledge and passion to the table.
Customized Playbook: Together we set up a tailored plan with clear KPIs to monitor progress and achieve our goals.
Global Perspective: Worked and lived abroad for 12+ years in China, the USA, and Germany.
CRM Transparency: A dedicated Pipedrive CRM gives you full visibility into progress and activities.
Creative Sales & Marketing Approach: Collaborate with my trusted network to craft impactful, results-driven marketing material.
Action-Oriented: I believe in starting, refining along the way, and making things happen, together!
Fly like an eagle: 🎵Time keeps on slippin into the future. Fly like an eagle let my spirit carry me🎵.
Let's Talk
